Arashi x Pazudora - Fantastical Worlds

Whenever I hear of a new company engaging Arashi as endorsers of their products, my eyes go bright, and a brief dopamine surge kicks off in my brain as the anticipation buds. Over the years (and I've done a couple of posts on Arashi CMs here and here), the fab five have acted as endorsers for various products, from cars to potato chips (and even diapers, in MatsuJun's case), and even though I don't have the opportunity (or necessity, really) to purchase many of the things they endorse, I still hang on to every frame of their CMs because 1) they're beautiful; 2) they're action-packed; 3) they're humorous; and 4) they always have a happy ending. It's the plastic world of commercials, after all.

I've found that different companies tend to make use of Arashi's image in different ways. For example, Kirin likes to play the OT5 card a lot (perhaps, they feel the completeness of Arashi most keenly, since they were a company who didn't start out with all five members in their initial contract, and had to acquire Nino and Sho after the other three). Kirin's CM's also tend to be light and jovial, which is undoubtedly meant to evoke the frothy, fizzy feel of their beer. Nissan, on the other hand, tended more towards making Arashi look sleek and modern, which of course fit perfectly with the intended image of their sleek and modern cars. In contrast to most others, JAL likes to hover closer to reality, collaborating with Ohno on a jet design and often referencing Arashi's real-life duties as idols in their CM scripts. Hitachi, the other big corporation with all five under its name, places the heaviest emphasis on comedic elements and often casts Arashi in various domestic vignettes to showcase that.

Starting a couple of years ago (2013? 2014?), a new player signed on to deck itself out in the five-colored rainbow, and this was Gungho, the company that developed the popular smartphone game "Puzzles and Dragons" or "Pazudora" for short.

Arashi CM's - Gifspam!

I just binge-watched about three hours worth of Arashi CM's, from pre-debut to their 15th anniversary. And the amazing part is that I'm pretty sure there's still loads of stuff out there that I haven't even seen or heard of. I really, really enjoy CM's as a fan. They're so gorgeous they're practically like animated magazine shoots, full of glossiness and hilarity and positive energy.

Anyways, enjoy this gifspam into the shiny, plastic world of commercials!

*And yes, this is going to be a pure gifspam. Unadulterated by my rambling comments. It's loooong, so please allow a few minutes for your browser to load.

Aiba for Tongari Corn

Arashi CM's - When Corporate Giants Take Note of (and Capitalize) Arashi Personalities

It's the year of Arashi's 15th debut anniversary, and our five lovely men are going to be in Hawaii this September to celebrate it in style. With 30,000 fans there to celebrate with them, of course. But the fans aren't the only ones eager to show their appreciation of the wonderful social phenomenon that is Arashi. Several of Japan's biggest corporations are also publicly throwing their weight behind the Arashi Hawaii Blast 2014 with special deals and interactive quizzes/raffles that offer consumers the chance to win the highly coveted tickets to the concert. I'm talking about international industry giants like Hitachi and Nissan, both of which are offering concert tour packages to a few lucky winners, and other prominent companies like Salonpas (also offering concert tour packages to participants who complete a quiz and then enter a raffle) and JAL (Japan Airlines), who is collaborating directly with J&A to provide the air transportation in the aforementioned concert tour packages.

From top to bottom: Hitachi, Nissan, Salonpas, all
offering chances to win Awashi Blast tour packages!
(via @st0rmluuuuuv on Twitter)

And what do these four companies all have in common? That's right, an Arashi endorsement! Nino is currently the face of Salonpas, while all five members appear in ads for the other three.

Which brings us to the vibrant topic of Arashi CM's. I'll admit it, I obsess over Arashi CM's. I download them, I watch every second of the precious 15 or 30 seconds of running time, and I even delight myself with the short little "making of" segments that pop up on ZIP! or Asa Days or whatever other news digest program it is that reports them.